In this book the author, with his wide practical experience and his conceptual clarity brings to weave an integrated brand strategy so that the brand succeeds and does not disintegrate. Each brand practice is clearly explained in a sequential and implementable manner which not only is useful for management students but can be effectively executed by corporate executives, entrepreneurs and industrialists. Right from identifying or creating consumer needs, through segmentation and positioning and as well as strategies for pricing and distribution to advertising and promotion implementation, this is a must for every person aspiring to build a strong and winning brand. This simple, straightforward brand strategy direction would be an essential and productive companion to every brand marketer..
ISBN: 1403924015
Author: Kapoor, Jagdeep
Published by: MACMILLAN INDIA LIMITED
For more information, please visit www.indiabookmart.com
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