A Handbook Of Research Process

This handbook offers a comprehensive checklist of what needs to be done in any research activity. Defining what research is, this handbook leads you through a personal and interactive mode of answering several other questions regarding research process. Though the major emphasis has been placed on presentation skills, some of the fundamental issues in the broad domain of research have also been discussed.

ISBN: 1403929688
Author: Raman, Anantanarayanan, Nimmagadda, Jayashree
Published by: MACMILLAN INDIA LIMITED
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A Handbook Of Human Relations With Structured Experiences And Instruments

Rapid technological advances have influenced the lifestyles of peoples as well as the working of organisations. In this scenario, managing people and human relations is a major determinant of the success and failure of today's managers. Conforming to this need, A Handbook Of Human Relations explores different levels of behaviour, individual, group and organisational. The book deals with the foundations of human behaviour, human relations and human nature. The focus is on individual behaviour as well as the evolutionary process of social development, self-awareness and perception. It provides an experience of communication skills, interpersonal relations and the challenges faced theirin, that serve as the building blocks to good human relations. Other skills that influence human relations and conduct, namely, assertive behaviour and training, conflict management and team building are also dealt with. This book is concerned with the study of cross-cultural problems of multinational organisations, human aspects of issues that knowledge industries are faced with and future trends. This book has been written for the benefit of management trainers, HRD professionals, industrial managers and all those who are involved with managing people..

ISBN: 1403922268
Author:Shookla, M S
Published by: Macmillan India Ltd
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A Guidebook To Nagarahole & Bandipur National Parks

The enchanting jungles of Nagarahole-Bandipur in the erstwhile kingdom of Mysore are home to a stunning variety of flora and fauna. These jungles are now among the best protected national parks in India. This guidebook is meant to aid the interested visitor to these parks and attempts to fulfil their need for useful and adequate information.

ISBN: 1403925054
Author: Sarath, C R
Published by: MACMILLAN INDIA LIMITED
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A Grammar Book For You And!...Oops, Me

ISBN: 9780230635715
Author: Good, C Edward
Published by: MACMILLAN INDIA LIMITED
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A First Course In Differential Equations With Applications

An introductory text on differential and partial differential equations providing a basic understanding of an important branch of Applied Mathematics. The book underpins a proper understanding of real world problems arising in diverse fields such as physical, biological, medical, environmental and agriculture sciences, different branches of engineering, information technology, and bioinformatics.

ISBN: 140393018X
Author: Siddiqi, A H, Manchanda, P
Published by: MACMILLAN INDIA LIMITED
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27 Brand Practices

In this book the author, with his wide practical experience and his conceptual clarity brings to weave an integrated brand strategy so that the brand succeeds and does not disintegrate. Each brand practice is clearly explained in a sequential and implementable manner which not only is useful for management students but can be effectively executed by corporate executives, entrepreneurs and industrialists. Right from identifying or creating consumer needs, through segmentation and positioning and as well as strategies for pricing and distribution to advertising and promotion implementation, this is a must for every person aspiring to build a strong and winning brand. This simple, straightforward brand strategy direction would be an essential and productive companion to every brand marketer..

ISBN: 1403924015
Author: Kapoor, Jagdeep
Published by: MACMILLAN INDIA LIMITED
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21st century Business Practices

These are the Proceedings of the All India Seminar on 21st Century Business Practices: The Evolving Trends in India held at Birla Institute of Technology, Mesra at their Kolkata campus during October 6 - 7, 2007..

ISBN: 0230634046
Author: Mukhopadhyaya, Srabani, Chakraborty, Debangshu, Dutta, Sraboni
Published by: MACMILLAN INDIA LIMITED
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1800 Runs

Do you sometimes feel that you have not been able to achieve fully what you are capable of? Do you sometimes feel that if only your approach was not negative or tentative, you could have done better in your life and your career? Whether in cricket, life, or Brand Sales you need to excel. 1800 Runs Brand Sale Khel Mein is an attempt to acquaint sales people with hurdles that might come their way and the constructive steps that need to be taken to overcome these very obstacles. The 11 strategies serve as a practical guide to achieve success in Brand Sales. Right from identifying dreams, anticipating bouncers and applying masterstrokes, the author with his wide practical experience and conceptual clarity makes Brand Sales target a much less daunting prospect..

ISBN: 1403931593
Author: Kapoor, Jagdeep
Published by: MACMILLAN INDIA LIMITED
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101 Really Important Things You Already Know, But Keep Forgetting (Reprint)

This inspirational guide is about all those really important life lessons that virtually all of us have already learned but - for some mysterious reason - keep forgetting. Adopting even one of these sometimes basic - sometimes profound - 101 concepts of living will help you experience a more relaxed lifestyle filled with happiness and fulfillment. What You Will Discover - or Rediscover - by Reading This Book: *Too much safety is dangerous for your well-being, *Predict your failures and you will become a highly successful prophet, *Don't buy expensive socks if you can never find them, *Nice people are often not good people and good people are often not nice people, *It's always easier to stay out of trouble than to get out of trouble, *Being right at all costs is like being a dead here - there is not payoff!, *Good deeds are seldom remembered: bad deeds are seldom forgotten, *To double your success rate, just double failure rate, *Ten million dollars cannot buy what great friendship can, *If the grass on the other side of the fence is greener, try watering your side. Above all, 101 Really Important Things You Already Know, But Keep Forgetting presents priceless advice that will help you live a happier, healthier, and wealthier life!

ISBN: 9780230635005
Author: Zelinski, Ernie J
Published by: MACMILLAN INDIA LIMITED
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Contesting Colonialism

The present volume encompasses the multi-faceted aspects of the anti-Partition and swadeshi upsurge resulting from Curzon's decision to partition Bengal in 1905. The book has evolved out of a UGC-sponsored national seminar organised jointly by Victoria Memorial and Loreto College, Kolkata, held in the centenary year of this historic event. In the last one hundred years a vast mass of historical writings has been produced and the present thematically arranged book (divided into six sections) makes a significant addition to this existing historiography.

ISBN: 1403931984
Author: Sengupta, Tapti
Published by: MACMILLAN INDIA LIMITED
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Textbook Of Logistics And Supply Chain Management

ISBN: 1403909954
Author: Agrawal, D K
Published by: Macmillan India Ltd
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1800 Runs

Do you sometimes feel that you have not been able to achieve fully what you are capable of? Do you sometimes feel that if only your approach was not negative or tentative, you could have done better in your life and your career? Whether in cricket, life, or Brand Sales you need to excel. 1800 Runs Brand Sale Khel Mein is an attempt to acquaint sales people with hurdles that might come their way and the constructive steps that need to be taken to overcome these very obstacles. The 11 strategies serve as a practical guide to achieve success in Brand Sales. Right from identifying dreams, anticipating bouncers and applying masterstrokes, the author with his wide practical experience and conceptual clarity makes Brand Sales target a much less daunting prospect..

ISBN: 1403931593
Author: Kapoor, Jagdeep
Published by: MACMILLAN INDIA LIMITED
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101 Really Important Things You Already Know, But Keep Forgetting (Reprint)

This inspirational guide is about all those really important life lessons that virtually all of us have already learned but - for some mysterious reason - keep forgetting. Adopting even one of these sometimes basic - sometimes profound - 101 concepts of living will help you experience a more relaxed lifestyle filled with happiness and fulfillment. What You Will Discover - or Rediscover - by Reading This Book: *Too much safety is dangerous for your well-being, *Predict your failures and you will become a highly successful prophet, *Don't buy expensive socks if you can never find them, *Nice people are often not good people and good people are often not nice people, *It's always easier to stay out of trouble than to get out of trouble, *Being right at all costs is like being a dead here - there is not payoff!, *Good deeds are seldom remembered: bad deeds are seldom forgotten, *To double your success rate, just double failure rate, *Ten million dollars cannot buy what great friendship can, *If the grass on the other side of the fence is greener, try watering your side. Above all, 101 Really Important Things You Already Know, But Keep Forgetting presents priceless advice that will help you live a happier, healthier, and wealthier life!

ISBN: 9780230635005
Author: Zelinski, Ernie J
Published by: MACMILLAN INDIA LIMITED
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Contemporary Financial Management

all the processes of financing, investment and dividend decisions, which constitute the basis of financial management. Starts with an overview of financial management dealing with fundamental concepts of cash flow, risk & return, time value of money, opportunity cost and value along with a comprehensive review of Indian Financial System in respect of market, instruments and institutions with latest update..

ISBN: 1403928126
Author: Kothari, Rajesh, Dutta, Bobby
Published by: Macmillan India Ltd.
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Constitutional Policy And Environmental Jurisprudence In India

This book explores the interconnection between environmental law, international law and constitutional law in India.

ISBN: 1403929866
Author: Nimushakavi, Vasanthi
Published by: MACMILLAN INDIA LIMITED
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Conquer Fear!

Learn how you can break through fear by developing a biblically-based, powerful belief system. You really can live a richer, more faith-filled life..

ISBN: 1403926069
Author: Jimenez, Lisa
Published by: MACMILLAN INDIA LIMITED
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Computing In High Energy And Nuclear Physics

These are the proceedings of the XV International Conference on Computing in High Energy and Nuclear Physics (CHEP 06) organised by Tata Institute of Fundamental Research, Mumbai from February 13-17, 2006.

ISBN: 0230630170
Author: Banerjee, Sunanda
Published by: MACMILLAN INDIA LIMITED
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Common Indian Snakes

This book is a concise introduction to the fascinating world of snakes in India. It provides basic facts about snakes in general, their natural history, senses, feeding habits, reproduction patterns and locomotion. There are also sections on snake-catchers, conservation, laws, protecting snakes, snakebite, and myths and beliefs. Thirty species of snakes are described in detail with a black and white photograph of each to aid in identification.

ISBN: 1403929556
Author: Whitaker, Romulus
Published by: MACMILLAN INDIA LIMITED
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Commodity Derivatives

This book covers the entire syllabus of two papers, viz., Commodity Derivatives and Commodity Trading of Diploma in Commodity Derivative Examination, conducted by Indian Institute of Banking and Finance. All ardent learners of finance as also the professionals engaged in commodity trading will find this book useful..

ISBN: 023063415X
Author: Indian Inst Of Banking & Finan
Published by: MACMILLAN INDIA LIMITED
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Citizen's Guide To Disaster Management

This book is meant for general readers. Instructions given in it can be used by any person for saving himself or herself, his or her family and also community, in case of a disaster. It is a comprehensive work which discusses both natural and man-made disasters. The author has provided a detailed discussion on what is disaster, types of disasters and how to cope with them -- both during and after.

ISBN: 1403930376
Author: Modh, Satish
Published by: MACMILLAN INDIA LIMITED
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Chemical Project Economics

This book is aimed at students and Chemical Engineering and practising engineers. It covers the finer aspects of process selection, site selection along with the project economics. It provides an overview of product pricing and presents an annual report of a chemical project for a better comprehension of the project economics.

ISBN: 1403928142
Author: Mahajani, V V, Mokashi, S M
Published by: Macmillan India Ltd.
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Chaotic Markets

The author shows readers how to turn market chaos and uncertainty to their advantage. Concluding each chapter with a series of questions designed to help readers apply the book's principles in their own organisations, the author demonstrates how to detect changes in market conditions early, uncover latent customer needs, create new products and services, and maintain a competitive edge. It shows business leaders, managers, and entrepreneurs how to anticipate the future; and includes dozens of examples from companies big and small, successful and failed. Every chapter concludes with a series of questions to engage the reader in the concepts and principles..

ISBN: 9780275993719
Author: Samli, A Coskun
Published by: MACMILLAN INDIA LIMITED
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Channeling The Challenges Of Disability

"From its inception the Institute of Rehabilitation Science has provided quality education and prepared skilled professionals in the field of Rehabilitation and Special education for the disabled. It has sensitized the society on disability issues through its extension services. The International Rehab Conference 2006 on ""Channeling the Challenges of Disability"" is a milestone in highlighting the struggles of people with disability against discrimination and inequity in all aspects of life. It addresses the unmet needs of persons with disability and their challenges. These are the proceedings of the International Rehab Conference 2006 on Channeling the Challenges of Disability held on December 7 - 9, 2006, sponsored by Institute of Rehabilitation Science and Special Education."

ISBN: 0230630073
Author: IRSSE
Published by: MACMILLAN INDIA LIMITED
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Chains That Liberate

This book discusses in detail the benefits of governance of family firms in an exhaustive manner. It is written keeping in mind the Indian business scenario. Each family business is unique in its size, composition, nature of business and industry, stage of growth, etc. There cannot be a 'one-size-fit-all' solutions for all situations. Yet, this book covers ideas that are highly effective in most of the situations and can be easily applied with minor modifications..

ISBN: 140392869X
Author: Jain, Rajesh
Published by: MACMILLAN INDIA LIMITED
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Case Study Solutions

The case study method is an important tools for teaching management, which blends classroom training with actual practice. This book has developed a technique for solving case studies and offers several case studies set in Indian environment covering the entire gamut of courses in Marketing Management..

ISBN: 1403924090
Author: Kaushal, H
Published by: Macmillan India Ltd.
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Capital Market

The Indian capital market has shown rapid transformation in the past five years and offers a world-class service to the investors. This book describes the various developments of capital market, both at the national and international levels..

ISBN: 140392645X
Author: Gopalsamy, N
Published by: MACMILLAN INDIA LIMITED
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Business Systems

Being at the core of recent development, Business Systems forms part of the most curricula of computer sciences and communications technologies. This book is written according to the latest (III Revised) DOEACC syllabi of 'O' and 'A' level course (Module M2-R3 and Module A2-R3) and covers all that will help master the Business Systems. While providing the most exhaustive and updated material on the subject, this book will also serve as an essential reading for students of BE/AMIE/BCA/MCA/BIT/MIT..

ISBN: 1403910340
Author: Not
Published by: Macmillan India Ltd
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Business Communication

Business Communication covers concept of communication, its elements and the various devices and modes of communication such as business correspondence, non-verbal communication, essay writing, speech and Management Information Systems. An important feature of the book is the fact that it deals not only with written communication but also with spoken communication including telephone etiquette and speeches within an organisation. This book is a must for all those who are involved in business or who are aspiring to move up the corporate ladder. It is a comprehensive guide to communication skills for corporate executives and business professionals. The book will be enormously useful to students of commerce, management, international business and sciences as the authors have taken into consideration the fact that +2 students entering a degree course as well as graduates from science disciplines, would not have been introduced to the concepts of communications and the book does that in an effective manner..

ISBN: 0230632971
Author: Ramachandran, K K, Lakshmi, K K, Karthik, K K
Published by: MACMILLAN INDIA LIMITED
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Business And Competitive Dynamics

The transition to the market economy has gathered pace all over the world leading to a highly competitive environment. The existence of WTO, IMF and MNCs etc on the world scenario has brought about changes all over the world. A slight change in global environment demands structural change in any organization. It is in this highly sensitive environment that we need to review survival competence of corporate, managing risk in multiple competitive situations and various tools and techniques being used in supporting business intelligence. Thus, an urgent need is felt to bring out survival strategies in global competitive era. Global mergers and acquisition; impact of globalization on FMCG industries; changing perspectives of human resources; are few of the dynamics of changes felt in present competitive scenario. The book aims to discuss the possible changes required for business in present scenario. It includes papers on the New Architecture of Competitive Business; Knowledge Management and Human Resources Dynamics; Competitive Dynamics in Banking and Finance; and Corporate Survival Strategies. The papers included in this book primarily focus on changing perspectives and upcoming challenges and to explore the possible strategies for survival and enhancing corporate competence. Simplicity of the language and application orientation is the main feature of the book. The book will be useful for students, academia, researchers, and practitioners with interest in business and competitive dynamics..

ISBN: 9780230635159
Author: Goyal, D P
Published by: MACMILLAN INDIA LIMITED
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Buiding Hope

Building Hope tells, from the trenches, what it's like to lead and manage a non-profit agency. Filled with insights, tips, lessons learned, and poignant stories, this book will help non-profit executives, board members, and volunteers alike leave work at the end of each day knowing they made a difference in the lives of others. With nearly twenty-seven years in the non-profit sector, John Bateson, executive director of a busy crisis center, has seen it all. Eager to share his knowledge, he explains what it takes to lead employees and volunteers, as well as how to satisfy the other stakeholders: donors, government officials, board members and, of course, service recipients. As Bateson demonstrates so eloquently, the relationship between non-profit organizations and all these stakeholders is built on trust, need, compassion, and--above all else--hope. But stakeholders expect a lot in return, like competence and evidence that the organization is making a difference in the community and the lives of others. Leading nonprofits competently is what this book is all about..

ISBN: 9780313348518
Author: Bateson, John
Published by: MACMILLAN INDIA LIMITED
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Bridging Digital Divide

Bridging Digital Divide is arguably the emerging paradigm of the century. The digital revolution is making profound impact on society and bringing radical change in all aspects of life. Any disparity in access to digital infrastructure can create cracks in society across social matrix. This book is an attempt to bring forth the issues dealing with bridging digital divide and contains research based articles contributed by multidisciplinary scholars of different countries. A compilation of 18 select papers/ case studies are included in the book into following three sections: Bridging Digital Divide * ICT for Development * ICT, Business and Management..

ISBN: 0230630359
Author: Garg, Rajendar K, Jaiswal, Mahadeo
Published by: MACMILLAN INDIA LIMITED
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Brand Seg'meant'ation

The book goes beyond existing concepts of demographic, psychographic and geographic segmentation and provides an approach, which could be used in addition, or over and above the existing concepts to increase brand effectiveness. Each strategy is supported with contemporary real-life examples which are relevant and, hence beneficial to the reader in today's challenging and ever-changing marketplace..

ISBN: 1403928614
Author: Kapoor, Jagdeep
Published by: MACMILLAN INDIA LIMITED
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Brand Management

The book presents the relationship between effective brand identity and creating, building and managing successful brands. It presents case studies from several successful Indian corporates. It also presents a toolkit to the management students for an in-depth study of branding. The book is comprehensive, easy to understand and is reader friendly..

ISBN: 1403930171
Author: Mathur, U C
Published by: MACMILLAN INDIA LIMITED
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Brainstorming For Creativity And Innovation

What would you do when you're faced with a problem that you think you cannot solve? Brainstorming for Creativity and Innovation helps you to discover how to solve any problem by applying the principles of Think, Ask and Do! This collection of humorous and thought-provoking illustrations will make you stretch your mind, look at situations from a new perspective and challenge conventional thinking. You can read this book anytime and anywhere. With sections such as Empowering, Negotiating, Problem-solving, Excelling, Imagining, Motivating, Innovating, Communicating and many more…you'll discover new ways to solve problems, manage your life, and achieve success!

ISBN: 9780230634626
Author: Batra, Promod, Batra, Vijay
Published by: MACMILLAN INDIA LIMITED
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Bloomsbury English Dictionary

ISBN: 0747562431
Published by: Macmillan India Ltd.
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Bloomsbury Concise English Dictionary

Aimed at everyone who wants to use English with precision and accuracy. The 90,000 headwords and 220,000 definitions cover all aspects of International English. Includes coverage of the latest terms from science, technology, the internet, the arts, media, business and finance.

ISBN: 0713674997
Published by: Macmillan India Ltd.
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Biodiversity And Quality Of Life

This book incorporates a sensitive and diverse assemblage of the various ideas in the discourse, put forward during the 2003 INSEE Conference on 'Biodiversity and Quality of Life', organised by the Centre for Development and Environment Policy at IIM Calcutta.

ISBN: 1403927448
Author: Sengupta, Nirmal & Bandyopadhyay, Jayanta
Published by: MACMILLAN INDIA LIMITED
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Best Practices In Personal Marketing For Professionals (Reprint)

A practical step-by-step guide for all professional service providers which will help them in gaining the critical edge in today's marketplace and in expanding their businesses. According to the author success is dependent on building relationships, making contacts, doing business development each day. This book provides a wealth of tips, tools, techniques to succeed in business and in life..

ISBN: 1403928533
Author: Boress, Allan, Cummings, Michael
Published by: MACMILLAN INDIA LIMITED
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Ayurveda

For Sale In : All Countries Short Description:-Ayurveda, the science of life and longevity is an ancient Indian system of holistic medicine, which has emerged as an important form of holistic therapy throughout the world. Its essence is the conjunction of the body and the mind and their coordination that achieves optimal health and happiness. Ayurveda: The Ancient Science Of Healing is a resource of information on this ancient science and presents a comprehensive study in an easy-to-understand style. A simplified exposition of complicated theories with minimal use of technical vocabulary, makes the book intelligible to scholars and general readers alike. It reiterates that Ayurveda is not based on mere assumptions but on pure scientific facts. It is built upon the concept of Tridosha, the three bioregulatory principles that sustain the human body. The distinguished features of this book are its classification of diseases, focus on causative factors and a discussion on various forms of therapy and treatment. The attention paid to detail should make it ideal for students of Ayurveda and all those interested in this system.

ISBN: 1403922349
Author: Majumdar, Ashok
Published by: Macmillan India Ltd
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101 Really Important Things You Already Know, But Keep Forgetting (Reprint)

This inspirational guide is about all those really important life lessons that virtually all of us have already learned but - for some mysterious reason - keep forgetting. Adopting even one of these sometimes basic - sometimes profound - 101 concepts of living will help you experience a more relaxed lifestyle filled with happiness and fulfillment. What You Will Discover - or Rediscover - by Reading This Book: *Too much safety is dangerous for your well-being, *Predict your failures and you will become a highly successful prophet, *Don't buy expensive socks if you can never find them, *Nice people are often not good people and good people are often not nice people, *It's always easier to stay out of trouble than to get out of trouble, *Being right at all costs is like being a dead here - there is not payoff!, *Good deeds are seldom remembered: bad deeds are seldom forgotten, *To double your success rate, just double failure rate, *Ten million dollars cannot buy what great friendship can, *If the grass on the other side of the fence is greener, try watering your side. Above all, 101 Really Important Things You Already Know, But Keep Forgetting presents priceless advice that will help you live a happier, healthier, and wealthier life!

ISBN: 9780230635005
Author: Zelinski, Ernie J
Published by: MACMILLAN INDIA LIMITED
For more information, please visit www.indiabookmart.com

AFITA 2006

Proceedings of The Fifth International Conference of the Asian Federation for Information Technology in Agriculture organised by Indian Society of Agricultural Information Technology, Dharwad. The conference was held at Indian Institute of Science, Bangalore from November 9 - 11, 2006. Agriculture continues to be the major occupation of Asian communities. In recent years, the IT sector is growing exponentially and offers an immense potential for its synergistic effect on the growth of all sectors including agriculture. Rapidly expanding population and dwindling natural resource base in Asia and steady trade liberalization, necessitate harmonious integration of IT and agriculture. The challenge ahead is to explore the opportunities provided by the IT revolution to ensure a vibrant, responsive, sustainable and productive agriculture. AFITA 2006 provides a platform to dwell on all the issues of vital importance for achieving rural prosperity in all the Asian countries

ISBN: 1403931623
Author: Patil, V C & Ninomiya, Seishi
Published by: MACMILLAN INDIA LIMITED
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Agamemnon's Mask

This collection seeks to complement and stimulate the broad interest in tragedy demonstrated in university curricula around the world. Both the ancient Greek plays and their successors such as Shakespeare in the Renaissance, or playwrights such as Brecht and Beckett in the twentieth century, have extended the range and complexity of the category of tragedy. What is being mapped in this collection of critical essays is the variety of ways in which teachers, students, and theatre practitioners now think, talk, produce and 'enact' tragedies. Contributors to this anthology seek to achieve two broad aims. The first is to increase respect for the complexity of the texts themselves (albeit working mainly through the medium of translation) as well as a detailed understanding of their original context; the second is to adopt the position of contemporary readers who bring a range of contemporary theoretical approaches to bear in their search for meaning in these classical works.

ISBN: 0230630338
Author: Collits, Terry, Sharma, Anjana
Published by: MACMILLAN INDIA LIMITED
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All The Right Answers

People often fail to make an impression at interviews not because they lack the skills, but because they are unable to articulate their experiences, qualifications and expertise effectively in a face-to-face meeting. And this is because they were never taught how to sell themselves. This book provides insights into what preparation is required to achieve success. It should be on the desk of anyone who wishes to get his dream job.

ISBN: 1403929173
Author: Kanjer, Hanif
Published by: MACMILLAN INDIA LIMITED
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Alternative Career Choices

In today's global village, our boundaries have opened up asnever before. Youngsters at the threshold of a career choice have severalexciting opportunities. Traits like entrepreneurial and proactive approach,multiple skills, creativity, innovation, and flexible attitude - have become synonymouswith success. Alternative Career Choices guides the reader towards careeropportunities that were traditionally not so popular- as well as analyses trendsthat are in vogue in India today. Also which give an indication of the types ofjobs that will be available in the days to come. The book explores somecontemporary career options with high growth potential like public relations,fashion, media, journalism, information technology, management, graphicdesigning, advertising . It is emphasised throughout the work that creativity,complemented by well-organized management and infrastructure facilities, makefor profitable business propositions..

ISBN: 1403923396
Author: Albuquerque, Usha, Sujan, Amrit
Published by: Macmillan India Ltd
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Amazing Facts On Hinduism

It is the first time in hundreds of years that such a concise encyclopedia has been produced which reveals the true form of Hinduism to the world. This is the only book that details all the aspects of Hinduism at one place. This is the only authentic record that gives a comparative account of the world history and civilization of 8,000 years along with the Bhartiya history of unbroken civilization of 1,900 million years with positive scientific evidences. This is such a Divine treatise which will give you an understanding of the Divine Graciousness of the Hindu religion, enhance the feelings of love in your heart for your beloved God and inspire your children to have a positive attitude towards God and His eternal Graciousness.

ISBN: 0230630642
Author: Saraswati, Swami Prakashanad
Published by: MACMILLAN INDIA LIMITED
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An Ethical Guide To Hacking Mobile Phones

The book that addresses security threats and loopholes related to mobile phones. It deals with SIM card cloning, viruses and worms and offers security tips and tricks for users of Nokia, Motorola, Samsung, Sony Ericsson and Siemens. The book makes use of data from actual research experiments, code analysis, case studies and consumer study.

ISBN: 1403928509
Author: Fadia, Ankit
Published by: MACMILLAN INDIA LIMITED
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An Introduction To Documentary Credits

A complete treatise on Letters of Credit (LC) and ICC Uniform Customs and Practice for Documentary Credits (UCP 500). The articles of UCP 500 have been analysed in-depth in this book. All related issues have been discussed in a very lucid manner, primarily from their practical standpoint. Complex issues regarding LC operations have been explained in a very simple language..

ISBN: 1403928703
Author: Bose, Rupnarayan
Published by: MACMILLAN INDIA LIMITED
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An Introduction To Political Theory

For Sale In : All Countries Short Description:-This new edition of An Introduction To Political Theory examines a fairly wide range of issues on political theory as identified at the beginning of the new millennium. It elaborates the nature and significance of political theory, concept of ideology with a concise but searching description of various ideologies, nature and different view of politics and approaches to the study of politics - traditional as well as contemporary, including normative and empirical, behavioural and post-behavioural approaches, with a focus on interdisciplinary perspective. It also examines the concept of the state, particularly in the context of the contemporary trends in advanced industrial countries and the third world, theories of sovereignty, contemporary challenges to sovereignty with special references to the process of globalization, and diverse perspectives on the state. The author has adopted an analytical and critical approach which inspires readers to think for themselves rather than look for ready-made solutions. Writing in a concise and lucid style, the book is particularly designed to cater to the needs of various Indian universities and competitive examinations.

ISBN: 1403911126
Author: Gauba, O P
Published by: Macmillan India Ltd
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Antidote 2

ISBN: 1403909504
Author: Chakraverti, Sauvik
Published by: Macmillan India Ltd
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Anti-Money Laundering & Know Your Customer

Adopting appropriate know-your-customer (KYC) procedures within individual banks is an essential part of risk management in banks. This book provides the theoretical background on the subject and practical steps for banks implementing an AML/KYC regime in accordance with international standards. The book is that it also contains the Guidance Notes for banks on AML and KYC issued by Indian Banks' Association..

ISBN: 1403930899
Author: IIBF
Published by: MACMILLAN INDIA LIMITED
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Are You Your Own Worst Enemy

Experts from the fields of management and religion team up to provide a fresh, penetrating look at the obstacles that prevent people from achieving their full potential at work. As the authors demonstrate, inner demons like a lack of integrity, mindless conformity, passivity, mediocrity, or greed conspire to keep people from doing their best. But people can avoid becoming their own worst enemies by using their uniquely human capacities to their fullest: to be more responsible, more insightful, more creative, more self-disciplined, more honest, and more concerned about others. Using these strengths, the authors show, makes it easier to resolve ethical dilemmas, attain peak performance without burning out, maintain a positive outlook, and, ultimately, succeed in achieving treasured personal and professional goals. The world of work is, today, filled with treacherous shoals that constantly test the integrity, fortitude, and tolerance of employees. Faced with competing agendas, high expectations, bureaucracy, and scarce resources, many people fall prey to the demons that sap their energy or, worse, encourage them to act against their own interests by being dishonest or cutting corners.

ISBN: 9780275992248
Author: Watson, Charles E, Idinopulos, Thomas A
Published by: MACMILLAN INDIA LIMITED
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Around The Corporate Campfire

This book is about the power of stories in organizations today. It provides leaders with insights into telling stories that can bring mission statements and strategies to life, engaging employees and bringing out their full potential and passion for work. This book is ageless and should be kept in clear view to inspire ourselves and help us on our journey towards great leadership..

ISBN: 1403924716
Author: Clark, Evelyn
Published by: MACMILLAN INDIA LIMITED
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Arthritis Encyclopedia

An Arthritic and Rheumatic guide for prevention, remedies and effective therapies. In this book includes: 210 frequently occurring illnesses and other health related topics; 265 concisely written pages in easy to understand text; many health secrets revealed and includes breakthroughs in traditional and alternative therapies. Some of the important subjects discussed: Arthritis, Allergy, Autoimmune, Arthritic menu, Asthma, Anemia, Appendicitis, Angina, Aneurysm, Atherosclerosis, Attention Deficit Disorders, Anorexia, Alzheimer, AIDS, Antibiotics, Back-pain, Bursitis... to name a few.

ISBN: 0230633501
Author: Canlas, Luzani Pancho
Published by: MACMILLAN INDIA LIMITED
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Asian Business Customs & Manners

Put Your Best Foot Forward When Doing Business In Asia. Finally, here is a guide that covers all the dos and donÆts of business etiquette in Asia. Organized country by country, this comprehensive guide contains information on every situation youÆll encounter, including business practices and attitudes, meetings, negotiations, meals, punctuality, language, gestures, tipping, manners, gifts, and everything in between. It contains all the information you need to present yourself well and get the job doneàwhatever it might be..

ISBN: 9780230635210
Author: Bosrock, Mary Murray
Published by: MACMILLAN INDIA LIMITED
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Aura Reading

Have you ever tried to see auras and failed? Or has the aura reading you’ve done so far seemed like a lot of hard work for little or no results? Don’t give up. You have what it takes to be a first-rate aura reader. You just haven’t found your teacher yet. With this book in hand, and Rose Rosetree as your guide, you’ll soon discover the untapped fun and adventure that’s awaiting you in the world of celestial perception. Demolish myths that have confused countless seekers. Recongnize unique gifts for subtle perception that you’ve had all your life. With Rose’s tested techniques, aura reading can become a practical skill you use every day. Inside, find over 100 techniques to help you: Spot liars instantly. Preview a new date sexually. Taste oranges before you cut them open. Watch auras while you watch TV. Combine affirmations with celestial perception to make your dreams come true. Heat through your voice. Could someone you know be taking drugs? Auras can tell you. Discover how gifts of your soul are encoded in your chakras. Center yourself at will. …And much more!

ISBN: 9780230635180
Author: Rosetree, Rose
Published by: MACMILLAN INDIA LIMITED
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Advances In Technologically Important Crystals (October 12-14, 2006)

Good quality single crystals are the backbone of emerging technological world. There is a growing need to improve growth and characterization techniques and to grow high performance crystals for application purposes, Post growth treatments can enhance their quality and make them more suitable for devices. This field has shown potential for providing many breakthroughs in terms of new material growth and sophisticated characterization techniques. Various groups are involved in research in crystal growth and characterization at different places. New innovative ideas are coming out everyday which needs to be shared amongst the others working in the similar area. A stronger relation with industry, especially small-scale industry, and various research groups is required so that the benefits of R & D work in Universities and research labs may be passed on to the society at the earliest. This book compiles the proceedings of a conference that provided a common platform for interaction amongst the senior scientists, young researchers and industry from different places. The focus of the conference focus was on recent developments.

ISBN: 1403931526
Author: Kumar, Binay & Tandon, R P
Published by: MACMILLAN INDIA LIMITED
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Advances In Performance And Safety Of Complex Systems

This book brings together thorough coverage of the state of art on the theoretical front and a wide variety of case studies drawn from the nuclear industry, process industry, construction industry and defense applications. It bridges the gap between research and development work and applications to real engineering problems. The book contains 131 technical papers arranged in six major topics viz. Reliability Engineering and Reliability Applications; Probabilistic Safety Assessment and Risk Informed Applications; Deterministic Safety Assessment; Quality Management Systems, Software Quality and Reliability and Hazard Studies. It is a must read for all academicians and industry practitioners working in the fields of reliability, safety and quality engineering.

ISBN: 9780230634411
Author: Verma, A K
Published by: MACMILLAN INDIA LIMITED
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A To Z Of Diabetes Care

This guide explains in a simple language what diabetes is and how is it caused and the treatment options available. It informs the reader about the lifestyle changes required to contain the disease, and also throws light on relevant advance information, since a well-informed patient takes better responsibility of his or her health and is more likely to follow the prescribed medical management plan. By taking an organised approach and choosing the correct treatment options, it is possible to control diabetes and its complications to such an extent that the patient is able to lead a normal lifestyle. This book tells you how.

ISBN: 1403923620
Author: Jain, Ashok Birbal, Jain, Aruna Birbal
Published by: Macmillan India Ltd
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An Advanced History Of India

The revised fourth edition details events till 1978 and includes lists of Presidents and Prime Ministers of India, Bangladesh and Pakistan till 1977-78. It discusses recent Constitutional Amendments, socio-economic changes and educational experiments.

ISBN: 9780333902981
Author: Majumdar, R C, Raychaudhauri, H C, Datta, Kalikinkar
Published by: MACMILLAN INDIA LIMITED
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Advances In Performance And Safety Of Complex Systems

This book brings together thorough coverage of the state of art on the theoretical front and a wide variety of case studies drawn from the nuclear industry, process industry, construction industry and defense applications. It bridges the gap between research and development work and applications to real engineering problems. The book contains 131 technical papers arranged in six major topics viz. Reliability Engineering and Reliability Applications; Probabilistic Safety Assessment and Risk Informed Applications; Deterministic Safety Assessment; Quality Management Systems, Software Quality and Reliability and Hazard Studies. It is a must read for all academicians and industry practitioners working in the fields of reliability, safety and quality engineering.

ISBN: 9780230634411
Author: Verma, A K
Published by: MACMILLAN INDIA LIMITED
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Accounting & Finance For Bankers (For JAIIB Examination)

A a practical handbook that takes the reader through accounting and financial techniques in an easy-to-follow, progressive way. Recent and developed concepts are introduced in a non-specialist context, intended to serve the needs of non-financial students as well as managers who need to know about finance and accounting in any business organisation..

ISBN: 1403926646
Author: Ind Instt Of Banking & Finance
Published by: Macmillan India Ltd.
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A Textbook Of Physical Chemistry Vol.4

A thorough understanding of the principles and basic concepts of Physical Chemistry is essential for a good grasp of the subject. A Textbook Of Physical Chemistry provides an extensive coverage of the topics discussed, focusing on the applications of the principles involved. Every chapter is appended with Revision Problems, try yourself problems and numerical problems so as to widen the scope for the students. It, thus, helps them extend their knowledge beyond the book and understand the subject in its totality. This edition has been designed to incorporate the latest recommendations in the field of Physical Chemistry. The book has been restructured to include the application of principles and equations as solved numericals and problems. The entire subject matter has been presented with proper sub-heading, so as to facilitate the reader to understand the text in a more systematic manner. Appropriate supplementary materials have been annexed at the end of each chapter, without disturbing its format. These include, solutions to the Schrodinger equation for a harmonic oscillator by the power series method, operators for the components of angular momentum, commutator of angular momentum operators etc. The present book describes Wave mechanics, energy quantization and atomic structure, theories of covalent bond, electrical and magnetic properties and molecular spectroscopy.

ISBN: 1403922691
Author: Kapoor, K L
Published by: Macmillan India Ltd
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A To Z Of Health Problems After Thirty

ISBN: 140392953X
Author: Jain, Ashok Birbal, Jain, Aruna A Birbal
Published by: MACMILLAN INDIA LIMITED
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A Handbook Of Human Relations With Structured Experiences And Instruments

Rapid technological advances have influenced the lifestyles of peoples as well as the working of organisations. In this scenario, managing people and human relations is a major determinant of the success and failure of today's managers. Conforming to this need, A Handbook Of Human Relations explores different levels of behaviour, individual, group and organisational. The book deals with the foundations of human behaviour, human relations and human nature. The focus is on individual behaviour as well as the evolutionary process of social development, self-awareness and perception. It provides an experience of communication skills, interpersonal relations and the challenges faced theirin, that serve as the building blocks to good human relations. Other skills that influence human relations and conduct, namely, assertive behaviour and training, conflict management and team building are also dealt with. This book is concerned with the study of cross-cultural problems of multinational organisations, human aspects of issues that knowledge industries are faced with and future trends. This book has been written for the benefit of management trainers, HRD professionals, industrial managers and all those who are involved with managing people..

ISBN: 1403922268
Author: Shookla, M S
Published by: Macmillan India Ltd
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A To Z Of Back & Neck Pain

ISBN: 1403929440
Author: Jain, Ashok Birbal, Jain, Aruna A Birbal
Published by: MACMILLAN INDIA LIMITED
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Ayurveda

For Sale In : All Countries Short Description:-Ayurveda, the science of life and longevity is an ancient Indian system of holistic medicine, which has emerged as an important form of holistic therapy throughout the world. Its essence is the conjunction of the body and the mind and their coordination that achieves optimal health and happiness. Ayurveda: The Ancient Science Of Healing is a resource of information on this ancient science and presents a comprehensive study in an easy-to-understand style. A simplified exposition of complicated theories with minimal use of technical vocabulary, makes the book intelligible to scholars and general readers alike. It reiterates that Ayurveda is not based on mere assumptions but on pure scientific facts. It is built upon the concept of Tridosha, the three bioregulatory principles that sustain the human body. The distinguished features of this book are its classification of diseases, focus on causative factors and a discussion on various forms of therapy and treatment. The attention paid to detail should make it ideal for students of Ayurveda and all those interested in this system.

ISBN: 1403922349
Author: Majumdar, Ashok
Published by: Macmillan India Ltd
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27 Brand Practices

In this book the author, with his wide practical experience and his conceptual clarity brings to weave an integrated brand strategy so that the brand succeeds and does not disintegrate. Each brand practice is clearly explained in a sequential and implementable manner which not only is useful for management students but can be effectively executed by corporate executives, entrepreneurs and industrialists. Right from identifying or creating consumer needs, through segmentation and positioning and as well as strategies for pricing and distribution to advertising and promotion implementation, this is a must for every person aspiring to build a strong and winning brand. This simple, straightforward brand strategy direction would be an essential and productive companion to every brand marketer..

ISBN: 1403924015
Author: Kapoor, Jagdeep
Published by: MACMILLAN INDIA LIMITED
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A To Z Of Bone, Muscle & Joint Diseases

This book is an attempt to provide the reader with a comprehensive insight into the musculoskeletal system -- its various components, their structure and working, and the methods or measures that can be adopted to take care of them. It gives an elaborate coverage to the common disease that affect the musculoskeletal system and their effective management.

ISBN: 1403926700
Author: Sundar, Geeta
Published by: MACMILLAN INDIA LIMITED
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A To Z Of Digestive Tract Disorders

ISBN: 1403929548
Author: Jain, Ashok Birbal, Jain, Aruna A Birbal
Published by: MACMILLAN INDIA LIMITED
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A Handbook Of Research Process

This handbook offers a comprehensive checklist of what needs to be done in any research activity. Defining what research is, this handbook leads you through a personal and interactive mode of answering several other questions regarding research process. Though the major emphasis has been placed on presentation skills, some of the fundamental issues in the broad domain of research have also been discussed.

ISBN: 1403929688
Author: Raman, Anantanarayanan, Nimmagadda, Jayashree
Published by: MACMILLAN INDIA LIMITED
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Administrative Reforms In India

This book traces administrative reforms in India from their colonial origins to the post-liberalisation phase. It studies the outlook of political parties on administrative reforms, probes the role of different institutions in the evolution of the administrative reform process in India. It also analyses different phase of administrative reforms, drawing examples from the Indian experience.

ISBN: 0333937996
Author: Maheshwari, S R
Published by: Macmillan India Ltd.
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21st century Business Practices

These are the Proceedings of the All India Seminar on 21st Century Business Practices: The Evolving Trends in India held at Birla Institute of Technology, Mesra at their Kolkata campus during October 6 - 7, 2007..

ISBN: 0230634046
Author: Mukhopadhyaya, Srabani, Chakraborty, Debangshu, Dutta, Sraboni
Published by: MACMILLAN INDIA LIMITED
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1800 Runs

Do you sometimes feel that you have not been able to achieve fully what you are capable of? Do you sometimes feel that if only your approach was not negative or tentative, you could have done better in your life and your career? Whether in cricket, life, or Brand Sales you need to excel. 1800 Runs Brand Sale Khel Mein is an attempt to acquaint sales people with hurdles that might come their way and the constructive steps that need to be taken to overcome these very obstacles. The 11 strategies serve as a practical guide to achieve success in Brand Sales. Right from identifying dreams, anticipating bouncers and applying masterstrokes, the author with his wide practical experience and conceptual clarity makes Brand Sales target a much less daunting prospect..

ISBN: 1403931593
Author: Kapoor, Jagdeep
Published by: MACMILLAN INDIA LIMITED
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India & The Doha Work Programme

This book examines the issues and concerns related to Non-Agriculture Market Access, Agriculture, Services, Trade Facilitation, Traditional Knowledge and Subsidies, which arise in the Doha Work Programme for India. A wide range of negotiating options and their possible effect on India are discussed..

ISBN: 1403929033
Author: Jha, Veena
Published by: MACMILLAN INDIA LIMITED
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A To Z Of Health Challenges After Thirty

Ageing is a normal process and we should accept it gracefully. Our body undergoes wear and tear continuously. The process of ageing is accompanied with certain physical, mental and psychological changes. What we need to understand is why the problem occurs, what is the proper way of managing it and how can it be prevented. It then becomes very easy to cope with the problem. It you are above 30 years of age and are afflicted with a health problem, do not despair. Here is the book that is a perfect guide for your health needs. A to Z of Health Challenges After Thirty is a comprehensive medical guide. It covers a wide array of ailments from Alzheimer's disease to a simple pain in the heel, which may afflict a person as he or she enters the third decade of his or her life.

ISBN: 9780230634244
Author: Jain, Ashok Birbal, Jain, Aruna A Birbal
Published by: MACMILLAN INDIA LIMITED

Living with Honour (Hindi)

Shiv Khera is an Indian motivational speaker, author of self-help books, business consultant, and activist. He conducts motivational workshops such as Blueprint for Success, and has written several books.

ISBN: 9781403923813
Published by: Macmillan India Ltd
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101 Really Important Things You Already Know, But Keep Forgetting (Reprint)

This inspirational guide is about all those really important life lessons that virtually all of us have already learned but - for some mysterious reason - keep forgetting. Adopting even one of these sometimes basic - sometimes profound - 101 concepts of living will help you experience a more relaxed lifestyle filled with happiness and fulfillment. What You Will Discover - or Rediscover - by Reading This Book: *Too much safety is dangerous for your well-being, *Predict your failures and you will become a highly successful prophet, *Don't buy expensive socks if you can never find them, *Nice people are often not good people and good people are often not nice people, *It's always easier to stay out of trouble than to get out of trouble, *Being right at all costs is like being a dead here - there is not payoff!, *Good deeds are seldom remembered: bad deeds are seldom forgotten, *To double your success rate, just double failure rate, *Ten million dollars cannot buy what great friendship can, *If the grass on the other side of the fence is greener, try watering your side. Above all, 101 Really Important Things You Already Know, But Keep Forgetting presents priceless advice that will help you live a happier, healthier, and wealthier life!

ISBN: 9780230635005
Author: Zelinski, Ernie J
Published by: MACMILLAN INDIA LIMITED

You Can Win, 2/e

Shiv Khera is an Indian motivational speaker, author of self-help books, business consultant, and activist. He conducts motivational workshops such as Blueprint for Success, and has written several books.

An easy to read, practical, common-sense approach that will take you from ancient wisdom to contemporary thinking, You Can Win helps you dispel confusion in daily life and clarify values.
The book helps you evaluate if you are going through life out of inspiration (playing to win) or desperation (playing not to lose). It translates positive thinking into attitude, ambition and action that brings in the winning edge.

ISBN: 9780333937402
Published by: Macmillan India Ltd
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