The book presents the relationship between effective brand identity and creating, building and managing successful brands. It presents case studies from several successful Indian corporates. It also presents a toolkit to the management students for an in-depth study of branding. The book is comprehensive, easy to understand and is reader friendly..
ISBN: 1403930171
Author: Mathur, U C
Published by: MACMILLAN INDIA LIMITED
For more information, please visit www.indiabookmart.com
ISBN: 1403930171
Author: Mathur, U C
Published by: MACMILLAN INDIA LIMITED
For more information, please visit www.indiabookmart.com
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