The author shows readers how to turn market chaos and uncertainty to their advantage. Concluding each chapter with a series of questions designed to help readers apply the book's principles in their own organisations, the author demonstrates how to detect changes in market conditions early, uncover latent customer needs, create new products and services, and maintain a competitive edge. It shows business leaders, managers, and entrepreneurs how to anticipate the future; and includes dozens of examples from companies big and small, successful and failed. Every chapter concludes with a series of questions to engage the reader in the concepts and principles..
ISBN: 9780275993719
Author: Samli, A Coskun
Published by: MACMILLAN INDIA LIMITED
For more information, please visit www.indiabookmart.com
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