The book goes beyond existing concepts of demographic, psychographic and geographic segmentation and provides an approach, which could be used in addition, or over and above the existing concepts to increase brand effectiveness. Each strategy is supported with contemporary real-life examples which are relevant and, hence beneficial to the reader in today's challenging and ever-changing marketplace..
ISBN: 1403928614
Author: Kapoor, Jagdeep
Published by: MACMILLAN INDIA LIMITED
For more information, please visit www.indiabookmart.com
ISBN: 1403928614
Author: Kapoor, Jagdeep
Published by: MACMILLAN INDIA LIMITED
For more information, please visit www.indiabookmart.com
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