The transition to the market economy has gathered pace all over the world leading to a highly competitive environment. The existence of WTO, IMF and MNCs etc on the world scenario has brought about changes all over the world. A slight change in global environment demands structural change in any organization. It is in this highly sensitive environment that we need to review survival competence of corporate, managing risk in multiple competitive situations and various tools and techniques being used in supporting business intelligence. Thus, an urgent need is felt to bring out survival strategies in global competitive era. Global mergers and acquisition; impact of globalization on FMCG industries; changing perspectives of human resources; are few of the dynamics of changes felt in present competitive scenario. The book aims to discuss the possible changes required for business in present scenario. It includes papers on the New Architecture of Competitive Business; Knowledge Management and Human Resources Dynamics; Competitive Dynamics in Banking and Finance; and Corporate Survival Strategies. The papers included in this book primarily focus on changing perspectives and upcoming challenges and to explore the possible strategies for survival and enhancing corporate competence. Simplicity of the language and application orientation is the main feature of the book. The book will be useful for students, academia, researchers, and practitioners with interest in business and competitive dynamics..
ISBN: 9780230635159
Author: Goyal, D P
Published by: MACMILLAN INDIA LIMITED
For more information, please visit www.indiabookmart.com
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